David’s Perfume marks a shift in celebrity fragrance. It's one of the first perfumes developed for a Youtuber. With over 18 million followers on Youtube and 12 million on Instagram, David was able to parlay his engagement on social media to a hugely successful fragrance launch. Aredien worked with David’s business partner Flower Shop along with IFF on the project. Aredien manufactured a decorative glass bottle, silver aluminum pump, shiny black magnetic cap and provided filling and assembly services.